CRM Manager

ABOUT AVANT ARTE

Avant Arte is a curated marketplace that makes discovering and collecting art radically more accessible for a new generation. Our team of passionate experts collaborate with leading contemporary artists from across the globe to create bespoke limited-edition artworks to browse and collect. We began as a cult blog of contemporary artists and since 2015 we've grown our community to over 3.3 million strong across more than 100 countries. We're proud to collaborate with leading contemporary artists to create limited edition works - from sculpture editions and works on paper to NFTs and hand-finished silkscreen prints.

OUR CULTURE

We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.

We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. We were shortlisted for Women in Tech’s Best Employer - Small Company and Best Benefits, and Otta’s top 100 startups to work at. 

WHAT WE NEED

Over the past few years, Avant Arte has built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions. A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey from initial interest to the moment of launch, and through to post-purchase. With one of the largest, most data-enriched CRMs of art enthusiasts around, email allows us to deliver tailored communications that connects collectors with artwork they love, and introduces them to artists they’re yet to discover.

The CRM Manager will be responsible for executing and optimising Avant Arte’s email campaigns, in close collaboration with Collector Experience. In addition, the CRM Manager will be responsible for the overall health of Avant Arte’s mailing list, and will take ownership of the testing plan. This role is integral to Avant Arte’s marketing strategy, blending systematic CRM processes with creative strategies tailored to specific artist campaigns. This is an exciting opportunity for an individual who thrives on both the technical and creative aspects of CRM, with a strong understanding of customer engagement, analytics, and campaign execution.

What the job involves:

Release marketing 

• Work alongside Collector Experience to develop and execute comprehensive email marketing plans for each release, aiming to maximise sales and engagement.

• Develop structured methods for segmenting and targeting relevant audiences for each release. 

• Set benchmarks and measurable goals for email marketing performance; monitor and analyse data to identify patterns and opportunities for improvement.

• Own the management of email templates and assets, acting as brand guardian for email design.

Mailing list health

• Spearhead initiatives that contribute to the health of Avant Arte’s mailing list and its ability to sustainably drive sales.

• Own and evolve the overall email frequency strategy – striking the right balance between driving revenue and maintaining high engagement.

• Design and run structured experiments to test and optimise email frequency and segmentation tactics.

• Monitor unsubscribe rates and engagement metrics closely; develop strategies to minimise churn.

Testing and optimisation 

• Own the overall testing plan, planning and documenting tests across our calendar of releases, as well as our onboarding process for collectors.

• Use data insights to optimise email strategies and workflows to ensure campaigns are consistently improving and delivering results.

• Share key findings with cross-functional teams to ensure alignment on performance and areas for optimisation.

Cross-functional collaboration

• Collaboration with the wider marketing and sales teams to ensure email campaigns are integrated with overarching marketing initiatives and product launches.

• Partner with the product and data team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards.

• Collaborate with the design and content teams to ensure high-quality creative assets and messaging for each campaign.

The main skills we’re looking for:

• Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release.

• Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns.

• Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights.

• Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns.

• Excellent communication and collaboration skills, effective at working with cross-functional teams.

• Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously.

We think you’ll probably have:

• Strong knowledge of CRM software and email marketing tools such as Hubspot, Klaviyo or other comparable tools.

• Proven experience leading email marketing strategies, both manual and automated, with a focus on driving impactful customer engagement and conversions.

• Background in a fast-paced, high-growth environment, preferably in e-commerce.

Don’t meet every single requirement? Avant Arte is dedicated to building a diverse, inclusive and authentic team so we encourage you to apply anyway. You may be just the right candidate for this or other roles.

BENEFITS INCLUDE:

• Generous equity allowance

• Private Healthcare (UK)

• Enhanced pension contributions and parental leave policies 

• 25 days of holiday plus four extra company wide days on Kings Day (national holiday in the Netherlands which falls in April) and for our winter office closure from 25th December to 1st January

• L&D budget of €1000 per year per employee

• Regular company socials