Creative and Content Lead

ABOUT AVANT ARTE

Avant Arte wants to make art radically more accessible for a new generation. We began as a cult blog of contemporary artists and grew organically into the world’s largest and most engaged online art community, with more than 2 million of our followers under the age of 35. We collaborate with iconic contemporary artists like Jenny Holzer, Cai Guo-Qiang, Claire Tabouret and Hank Willis Thomas, making their work more accessible to younger collectors through sculpture editions, print editions and unique works on paper of exceptional quality.

We have built a highly engaged community of next-generation art collectors, which means our artist launches are heavily oversubscribed, with many behaving more like fashion drops, selling out in seconds.

Backed by early investors in companies like Skype, Farfetch, Glossier and Shopify (including Bessemer Venture Partners and Local Globe) as well as being featured on Otta’s 2022 Rocket List, we’re a team of just over 80 building one of the most disruptive tech companies in culture.

Our vision is to inspire a generation of millions of young people who love art like they love music and who collect works like they build their wardrobe.

OUR CULTURE

We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.

We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. 

WHAT WE NEED

Avant Art’s content and marketing has a reputation as among the most innovative and high-quality of any in the art world, and is an extension of the brand's mission to make collecting art more accessible.

Creative and Content Lead plays a central role in the delivery of this, managing a content team of creatives and practitioners in the creation of cut-through content that tells the story of each and every artwork we release.

With access to some of the world’s biggest artists and a mandate for creative excellence, this is a role of unusual breadth and creative opportunity. The role will suit someone excited by the idea of both leading a team but also leading by example — providing direction and guidance at times, while remaining hands-on in delivery at others.

Core responsibilities include:

1. Content creation and direction

• Leading a team of seven (two creatives, two writers, production lead, editor, and photographer) in the creation of content that continues to define the category in which we operate.

• Overseeing all content creation, with a primary focus on edition launch campaigns. Sometimes, this will involve taking direct responsibility for content creation, while other times it will involve providing creative direction to the content created by other creatives.

• Coming up with and pitching innovative content ideas to both artists and their teams and to institutional partners.

• Ensuring consistency and quality in every piece of content we put out, from on-site product photography, edition and artist pages, and articles to content for social (organic and paid), email, and other channels.

• Providing ongoing direction to the inhouse photographer on edition documentation

• Creating and maintaining guidelines and templates that facilitate content creation for the rest of the team

• Ensuring high-quality, on-brand writing across all touchpoints, managing the writers and leading by example with your own copy

2. Project and team management

• Managing the workload of the content team, ensuring work is well distributed and projects correctly resourced.

• Working closely with the production lead to manage the content production budget, making sure it’s appropriately allocated and ensuring excellent value for money.

• Working closely with the wider organisation to manage the ongoing pipeline of projects, prioritising where necessary.

3. Strategic Planning & Improvement

• Maintaining a content strategy that underpins the delivery of impactful content with strong ROI.

• Responding to data on performance to continually improve the efficacy of our content.

• Work closely with the marketing team to determine content requirements for releases.

• Acting as the guardian of the Avant Arte brand, defining when and how it’s most impactfully expressed

The main skills we’re looking for are:

• You will be an inspiring team leader with excellent project management skills.

• You’ll be a strong art director and writer.

• You will have a proven track record for developing content strategies leading teams that deliver outstanding content across multiple content types - and be able to talk about how and why content works, along with articulating a clear ROI.

• You will be experienced in working for a digital business where content needs to deliver on a tangible sales agenda without compromising on brand TOV.

• You will be experienced in managing teams delivering multiple projects using internal and external resources - streamlining processes as you go, within your own team and the broader business.

• You will have experience managing budgets and aligning content ROI against your own and the business priorities of different departments.

• You will be able to inspire people across departments about the potential of what we can achieve with our content.

• You will thrive in a fast-moving environment.

We think you’ll probably have:

• Strong experience working in creative and content for a top culture, tech or fashion brand, publisher, high-growth start-up or agency.