CRM Manager

Job description


Avant Arte wants to make art radically more accessible for a new generation. The company began as a cult blog of contemporary artists and grew organically into the world’s largest and most engaged online art community, with more than 2 million of their followers under the age of 35.

The company collaborates with iconic contemporary artists like Jenny Holzer, Cai Guo-Qiang, Claire Tabouret and Hank Willis Thomas, making their work more accessible to younger collectors through sculpture editions, print editions and unique works on paper of exceptional quality. And they have built a highly engaged community of next-generation art collectors, which means Avant Arte’s artist launches are heavily oversubscribed, with many behaving more like fashion drops, selling out in under 30 seconds.

The company’s vision is to inspire a generation of millions of young people who love art like they love music and who collect works like they build their wardrobe.

We’re currently a team of 50, split between London and Amsterdam, looking to scale to more than 100 over the next 6 months. This is a great opportunity to join a highly successful, profitable, early-stage business at a pivotal moment in our growth, where you will have a big  impact from day one.


We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate; we want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful. We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. And it is particularly vital if we are going to build a roster of artists and a community of collectors that are representative of contemporary art and of the wider world today.



Reporting into the Marketing Director, this role puts you in charge of our highly motivated collector base. You will be responsible for driving engagement from an audience passionate about art, the artists we work with and the brand we are building. We are growing fast, with the number of launches accelerating rapidly and you will be responsible for taking our community experience to the next level - building tailored experiences that excite and engage collectors at all stages of their customer journey. The core of your role will involve:

CRM strategy development and implementation:

  • Developing our CRM strategy and driving its implementation across multiple channels and regions.

  • Working with the Product and Tech Team to implement a new CRM infrastructure.

  • Developing and managing a quarterly CRM plan with clear KPIs - working closely with the content team to make sure you have the assets you need to drive growth and engagement.

  • Planning the perfect mix of commercial and non commercial comms

Performance tracking and providing insights:

  • Tracking performance and owning reporting - identifying risks and opportunities at a brand and commercial level.

  • Tracking, reporting and optimising our comms, systemising our growth and engagement using data and interactive feedback loops.

Driving engagement and collector experiences:

  • Driving engagement across the funnel and owning the daily lifecycle management.

  • Segmenting and building tailored experiences - our collectors range from the very experienced to those buying their first pieces - creating an amazing opportunity for our comms to deliver new levels of engagement.

  • Working with the Product, Marketing and Sales Teams to align your strategy and execution to compliment and enhance the work we’re doing at other customer touch points.

The main skills we’re looking for are:

  • You’re data savvy, strong analytically & commercially focused: using data to understand the balance required between commercial and brand comms.

  • You’re passionate about creating tailored experiences at all stages of the customer journey: with experience in developing and executing successful CRM strategies, creating customer journey mapping and being able to inspire people across departments of what we can achieve with CRM.

  • You’re confident in using various softwares: with experience in using Salesforce, Braze, Adobe, Hubspot, Excel, Google Analytics and confident with HTML.

  • You’re results focused and thrive in a fast paced environment: with a proven track record of driving results within a start-up or a top brand as well as experience planning and delivering testing programmes with quantifiable results.

  • You have excellent project management skills: with the ability to manage multiple projects and stakeholders.

  • You’re a great communicator: with the ability to report on performance / insights to key stakeholders whilst building relationships easily across the wider business.

  • You have a great eye for detail: with an understanding of the careful balance be written word and design required to drive engagement.

We think you’ll probably have:

  • Worked for a top brand, publisher or high growth start-up

  • Experience working on a large number of simultaneous projects

  • We imagine 5+ years in a similar role, but if you’ve got the above experience in less time, even better.


  • You’ll get to be part of building one of the fastest growing tech companies in culture, backed by early investors in companies like Skype, Farfetch, Glossier and Facebook

  • Generous equity allowance

  • 25 days of holiday plus two extra company wide days on Kings Day (national holiday in the Netherlands which falls in April) and Christmas Eve

  • L&D budget of €1000 per year per employee

  • Company Laptop (MacBook) + any other equipment for your at-home set up

  • Cycle to work scheme (UK)

  • Regular socials & team events including end of year events between all offices and staff (incl. remote)

  • Generous parental leave policies

  • Offices in both London and Amsterdam and supportive of flexible/remote working

  • Office perks in our London office include membership discounts for restaurants, wellness services and hotels in the area as well as free fitness classes and drinks on Fridays