Content Designer

Job description


Avant Arte wants to make art radically more accessible for a new generation. The company began as a cult blog of contemporary artists and grew organically into the world’s largest and most engaged online art community, with more than 2 million of their followers under the age of 35.

The company collaborates with iconic contemporary artists like Jenny Holzer, Cai Guo-Qiang, Claire Tabouret and Hank Willis Thomas, making their work more accessible to younger collectors through sculpture editions, print editions and unique works on paper of exceptional quality. And they have built a highly engaged community of next-generation art collectors, which means Avant Arte’s artist launches are heavily oversubscribed, with many behaving more like fashion drops, selling out in under 30 seconds.

The company’s vision is to inspire a generation of millions of young people who love art like they love music and who collect works like they build their wardrobe.

We’re currently a team of 50, split between London and Amsterdam, looking to scale to more than 100 over the next 6 months. This is a great opportunity to join a highly successful, profitable, early-stage business at a pivotal moment in our growth, where you will have a big impact from day one.


We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate; we want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful. We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.

We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. And it is particularly vital if we are going to build a roster of artists and a community of collectors that are representative of contemporary art and of the wider world today.



We want to hire out first full time content designer to join the product team and create user journeys and features that speak to our customers. Reporting into the head of product, you will work closely with the design team to understand the user and business needs behind new features. You’ll be responsible for crafting copy that works well, is on brand and speaks to our audience.

The core of your role will involve:

  • Working with the design team to understand the user need behind features

  • Make sure all the copy created is on brand

  • Maintain copy across CMS systems, including when updates are needed to standard copy like FAQs or conditions

  • Work with marketing and social to ensure a consistent brand across all touchpoints at Avant Arte

  • Maintain SEO for new products, and monitor previous SEO to ensure it’s as effective as possible

  • Identify potential areas for A/B testing copy, for a hypothesis and a goal, then run experiments to measure and identify the best copy to achieve the goal

  • Working with writers and content creators across the business to ensure a joined up copy experience

The main skills we’re looking for are:

  • Experience of writing content for product

  • Experience of mapping content outside of a design structure

  • Knowledge of how to maintain a CMS

  • Understanding of how content works in code

  • Knowledge of key structures and localisation would be a bonus

  • Knowledge of A/B testing would be a bonus

We think you’ll probably have:

  • Worked for high growth start-up

  • Have a few years of experience as a content designer


  • You’ll get to be part of building one of the fastest growing tech companies in culture, backed by early investors in companies like Skype, Farfetch, Glossier and Facebook.

  • Generous equity allowance

  • 25 days of holiday plus two extra company wide days on Kings Day (national holiday in the Netherlands which falls in April) and Christmas Eve

  • L&D budget of €1000 per year per employee

  • Company Laptop (MacBook) + any other equipment for your at-home set up

  • Cycle to work scheme (UK)

  • Regular socials & team events including end of year events between all offices and staff (incl. remote)

  • Generous parental leave policies

  • Offices in both London and Amsterdam and supportive of flexible/remote working

  • Office perks in our London office include membership discounts for restaurants, wellness services and hotels in the area as well as free fitness classes and drinks on Fridays